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Walkers Co-op In-Fixture
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-Coop-in-fix1920x1080-1024x576.jpg)
The challenge
Deliver an in-fixture display for Co-op stores to hold single-serve crisps and snacks. Make sure it fits to current Co-op design standards while ensuring optimised placement for Walkers with excellent product presentation and ability to stock rotate.
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-in-fix-concept-1300x900-2-1024x709.jpg)
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-in-fix-pullout-1300x900-1-1024x709.jpg)
Success factors
- A kit of parts uses existing store gondola uprights for support.
- Materials are minimized to achieve a low carbon footprint.
- Use our knowledge as a key design partner and supplier to Co-op, fast track the solution through both the brand and retailer approval process.
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-in-fix-1300x900-copy-1024x709.jpg)
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-in-fix-detail-1300x900-1-1024x709.jpg)
![](https://displayplan.com/wp-content/uploads/2022/05/Walkers-in-fix-side-1300x900-1-1024x709.jpg)
The results
- Approximately 5% sales uplift over stores without the fixture.
- Replenishment time reduced by 65% via pull-out shelf feature.
- 1,400 stores completed in 9 months.
- We continue to deliver right-for retail solutions for Walkers—a Displayplan client since 1984.
- POPAI Silver Award: Grocery and General merchandise permanent.
“We wanted our products to be more visible and more accessible in-store. The 5% category sales uplift that resulted shows that we hit the mark. The added benefit of significantly reducing replenishment time by 66% means we have retail partners who are happy to take our solution.”
Display Manager Walkers/Pepsico
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