Walkers Co-op In-Fixture

The challenge

Deliver an in-fixture display for Co-op stores to hold single-serve crisps and snacks. Make sure it fits to current Co-op design standards while ensuring optimised placement for Walkers with excellent product presentation and ability to stock rotate. 

Success factors

• A kit of parts uses existing store gondola uprights for support. 
• Materials are minimized to achieve a low carbon footprint.
• Use our knowledge as a key design partner and supplier to Co-op, fast track the solution through both the brand and retailer approval process. 

The results

• Approximately 5% sales uplift over stores without the fixture.
• Replenishment time reduced by 65% via pull-out shelf feature. 
• 1,400 stores completed in 9 months.
• We continue to deliver right-for retail solutions for Walkers—a Displayplan client since 1984.
• POPAI Silver Award: Grocery and General merchandise permanent.