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Walkers Co-op In-Fixture


The challenge

Deliver an in-fixture display for Co-op stores to hold single-serve crisps and snacks. Make sure it fits to current Co-op design standards while ensuring optimised placement for Walkers with excellent product presentation and ability to stock rotate. 

Success factors

  • A kit of parts uses existing store gondola uprights for support. 
  • Materials are minimized to achieve a low carbon footprint.
  • Use our knowledge as a key design partner and supplier to Co-op, fast track the solution through both the brand and retailer approval process. 

The results

  • 5% sales uplift over stores without the fixture.
  • Replenishment time reduced by 65% via pull-out shelf feature. 
  • 1,400 stores completed in 9 months.
  • We continue to deliver right-for retail solutions for Walkers—a Displayplan client since 1984.
  • POPAI Silver Award: Grocery and General merchandise permanent. 

“We wanted our products to be more visible and more accessible in-store. The 5% category sales uplift that resulted shows that we hit the mark. The added benefit of significantly reducing replenishment time by 66% means we have retail partners who are happy to take our solution.”

Display Manager Walkers/Pepsico


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