health and beauty
Oral-B Pharmacy

The brief
Oral-B asked us to energize the pharmacy channel in France. Find a way to win space outside the category in-aisle.




Success factors
- A cost-effective small footprint floor-stand for placement at or near checkout counters.
- Shoppers can touch, feel samples and select products all on the same display.
- Simple steel frame construction with changeable graphics and a top shelf that can have sample projects easily changed for new product introductions or promotions.
- Store associates close by and thus are better able to help shoppers choose products


The results
3,000 displays supplied to small footprint French pharmacies.
20% sales increase in the channel
A few additional successful retail projects