Oral-B Pharmacy

The brief

Oral-B asked us to energize the pharmacy channel in France. Find a way to win space outside the category in-aisle. 

Success factors

•  A cost-effective small footprint floor-stand for placement at or near checkout counters.
•  Shoppers can touch, feel samples and select products all on the same display. 
• Simple steel frame construction with changeable graphics and a top shelf that can have sample projects easily changed for new product introductions or promotions.  
• Store associates close by and thus are better able to help shoppers choose products

The results

3,000 displays supplied to small footprint French pharmacies.

20% sales increase in the channel