OSM Shop-in-Shop

The challenge

Merge OSM pearl culture into a show stopping shop-in-shop for shoppers in China seeking engagement with the brand. Coordinate a diverse range of fixtures and fittings into a consistent and instantly recognizable design format. 

Success factors

• An iconic pearlescent destination that attracts, engages, and converts shoppers. 

• Modular system builds out shop-in-shops of different sizes from key components.

• Pearlescent materials and lighting reinforce a clean, pure and sparkling feeling. 

•  Brand and product communications messages play through large format screens and lightboxes reinforced through specialty lighting.   

• Product highlighters and testers fully integrated into the cabinet design. Shopper engagement is led by highlight areas for new products. 

• Consultation areas for product testing and deeper brand engagement.

The results

Significant sales uplift of 30% compared to other department stores in China market. This was due to location and accessibility for shoppers to easily experience OSM products with expert guidance.