consumer electronics

Samsung Training Centre

The challenge

Revitalise the existing Samsung EMEA training centre to better reflect the Samsung brand and better present all categories of Samsung consumer products. 

Bring the brand to life visually and physically without changing the physical room layout.

Success factors

  • Video wall with nine 3×3 55-inch screens create a dramatic entrance. 
  • Through graphics bring Samsung’s history to life, threading the story through the building. All surfaces refreshed and enhanced with the stylish continual single line thread of Samsung history. 
  • Provide digital moments to demonstrate Samsung global leadership in consumer electronics in many different categories.  
  • Provide product presentation stations for hands-on engagement.
  • Large format screens in training spaces are fully AV enabled to support streaming of YouTube product tutorials along with the ability to wirelessly connect a PC for presentations.
  • Social media video wall in the breakroom space displays live feeds from Samsung’s Twitter and Instagram channels.
  • Feature areas include modular and flexible displays to highlight the latest Samsung product, and all are easily updated.  Common areas include plenty of seating for on-site individual working.

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