Oral-B Nordics

The vision

Elevate the Oral-B shopping experience to a premium, hands-on opportunity for shoppers to learn about superior Oral-B products. Ensure planogram flexibility for a category solution that will work in stores across the Nordics region

Success factors

• Premium materials and design with upright product presentation for all electric toothbrushes. Modular design with flexibility to build any planogram for shelf-top displays.  

•  Lift, learn and compare technology activates product information when the display brushes are lifted to help confirm the shopper’s purchase choice. Recoiler security system activates screen content and prevents thefts of products.

• Connie, our intelligent content management system is used for content updates, device monitoring and shopper analytics. 

The results

5,950 stores in 4 countries with over 30,000 Oral-B toothbrushes activated by lift and learn technology.

Oral-B won back share of shelf from competitors.

Delivered monthly shopper engagement analytics to support planogram changes or other in-store adjustments.

Device monitoring and troubleshooting reduced in-store maintenance visits.