Sainsburys Floral

The challenge

Sainsbury’s challenged us to roll-out an all new floral department while cutting test store costs in half. 

Success factors

• Extensive value engineering to reduce materials and simplify manufacturing.  

• Design for flat pack to gain shipping efficiencies while ensuring fixtures are still quick to assemble.

• Maximise interchangeability of parts and modularity for multiple formats. 

• Provide a blended supply option, mixing Eastern Europe supply for speed and China for lowest cost to meet delivery requirements and the lowest costs.  

The results

611 stores

61,611 items

74 40ft containers

1480 pallets

Our LIST tool confirmed a carbon footprint reduction of up to 35% on many value-engineered items.