Hasbro POE Programme
Establish permanent shelf space for Hasbro franchise brands in-store. Create a fun and engaging for shopper experience for all ages.
- The Point of Emotion (POE) programme was born.
- A modular and scalable solution fits over 90% of stores selling toys in Europe.
- Drive sales through increased visibility and brand awareness.
- Each store installation includes interactive features to engage and excite the shoppers, helping them experience the Hasbro key brand.
- Global Gold award for Toy, Sport and Fashion
- POPAI Display of the year
- 6 Hasbro brands featured 8,000 bays
- Over 1,000 stores for 93 retailers in 22 countries
- 34,081 Items to pick and ship
A few additional successful retail projects