Hasbro POE Programme

The challenge

Establish permanent shelf space for Hasbro franchise brands in-store. Create a fun and engaging for shopper experience for all ages.

Success factors

• The Point of Emotion (POE) programme was born.
• A modular and scalable solution fits over 90% of stores selling toys in Europe.
• Drive sales through increased visibility and brand awareness.
• Each store installation includes interactive features to engage and excite the shoppers, helping them experience the Hasbro key brand.

The results

• Global Gold award for Toy, Sport and Fashion
• POPAI Display of the year
• 6 Hasbro brands featured 8,000 bays 
• Over 1,000 stores for 93 retailers in 22 countries
• 34,081 Items to pick and ship