Garmin MID programme

The brief

Garmin challenged us to create a modular and flexible display system that can be used across Europe to reduce costs and improve brand consistency. 

• Create high-performance retail experiences with product engagement.
• Ensure ability to add in high-impact digital elements for retail theatre. 
• Provide a Garmin-specific security system with multiple options to provide the right level of theft-prevention in-store.

Success factors

Three key display components each in two sizes create a wide range of display formats

• Adaptable graphics and product holders allow the same display family to work across the diverse range of Garmin category products. 
• Connected smart screens with our Connie system allow customized content for lift-and-learn solutions wherever in the world displays are placed.
• A range of technology integration options to achieve the right ROI for the retail opportunity.
• Custom security system with gold, silver and bronze options ensures retailers have the right level of protection for their needs.

The results

• 25% cost savings over previous single market versions.
• 8 core display elements build out 15 different displays.
• Product device holders range reduced 83% 
• POPAI Sports and Fashion Gold Award Winner.

“Since engaging with Displayplan, we have gained a significantly better understanding of which watches our customers are interested in. The team monitor this data closely and it forms a key part of our in-store strategy.”

Garmin EMEA Merchandising Manager