George Evolution of Fashion

The challenge

Transform the George clothing department from being an ordinary aisle in a grocery store to a browsing-friendly fun retail experience.

Blend the George on-line shopping experience with the physical environment to grow the percentage of shoppers visiting George clothing.

Success factors

A bright, bold and fun shopping destination. Clothing focus areas are created from a mix of low- and high-level fixtures to create moments to slow down and spend time in the department.   

Lead shoppers through gateways that improve navigation and visibility of products.  

Engagement spots such as special kid’s seating as well as both mechanical and digital interactive elements draw footfall and increases dwell time.

System supports lightboxes or large format screens for high-traffic stores.

The results

Chillout zones, zig-zag islands, discovery screens, outfit builders and interactive drawing screens.  A great place to browse, more dwell time leads to higher sales.