consumer electronics

Garmin Tacx interactive display

The mission

Design and deliver an integrated in-store experience that enables shoppers to test and trial the latest connected stationary Tacx product alongside Garmin cycling products. 

Success factors

  • Large format touchscreen fully connected to a live TACX product for live shopper test and trial. Live Garmin cycling products activated for real-time demo with the TACX product. 
  • Demo mode gives real time experience of apps and physical products aiding in-store experts to find the best combination for shoppers.

The results

Over 395 displays in 16 countries. Engaging and entertaining cyclists in-store with targeted content and positive experiences of latest Garmin products.

A few additional successful retail projects