consumer electronics
Garmin Tacx interactive display
The mission
Design and deliver an integrated in-store experience that enables shoppers to test and trial the latest connected stationary Tacx product alongside Garmin cycling products.
Success factors
- Large format touchscreen fully connected to a live TACX product for live shopper test and trial. Live Garmin cycling products activated for real-time demo with the TACX product.
- Demo mode gives real time experience of apps and physical products aiding in-store experts to find the best combination for shoppers.
The results
Over 395 displays in 16 countries. Engaging and entertaining cyclists in-store with targeted content and positive experiences of latest Garmin products.
A few additional successful retail projects