Gillette POC Centre

The challenge

Lock share of shelf for Gillette products and prevent new competitors to take up too much shelf space vs their market share. Announce, educate and secure shelf space for the brand

Success factors

• Bay dressing kits use existing shelf structures to create branded category destinations. 
• Modular approach to fit different planograms.
• Touch and feel demo areas at the shelf front for shoppers to experience Gillette products.
• Products on shelf always at the front of the shelf helped by spring-loaded pushers.

The results

• +5% value growth for the category 
• Award winner for Intermarche Category management 
• Over 7000 displays placed in France’s largest grocers and hypermarkets
• 23 size variants for three different shaver product lines