health and beauty

Braun pop-up shops

The challenge

Create a dramatic and very visible pop-up shop format that is true to Braun’s brand but has flexibility and modularity for fitting different retail spaces with different product combinations and presentations.  

Success factors

  • Total build for each pop-up is site specific– but there are economies of scale through ordering larger quantities of core components such as cabinets.
  • As the single global supplier we manage through brand head office plus local market teams for implementation. 
  • Common parts built in lots of 50-100. and small store lots (2-5 at a time) are coordinated for streamlined, more cost-effective production.


  • Over 50 pop-up shops installed—no two are alike!
  • In-country design team provides 24-hour turnaround of visuals. 
  • Technical design and parts lists for each site complete in 72 hours or less
  • POPAI Silver award for pop-up shops

“This display is one of our largest ever global initiatives. The brief was perfectly delivered and looked better than I imagined!”

In-Store Design Manager, Braun Global Business Unit

A few additional successful retail projects