health and beauty
Braun pop-up shops
The challenge
| Create a dramatic and very visible pop-up shop format that is true to Braun’s brand but has flexibility and modularity for fitting different retail spaces with different product combinations and presentations. |
Success factors
- Total build for each pop-up is site specific– but there are economies of scale through ordering larger quantities of core components such as cabinets.
- As the single global supplier we manage through brand head office plus local market teams for implementation.
- Common parts built in lots of 50-100. and small store lots (2-5 at a time) are coordinated for streamlined, more cost-effective production.
Results
- Over 50 pop-up shops installed—no two are alike!
- In-country design team provides 24-hour turnaround of visuals.
- Technical design and parts lists for each site complete in 72 hours or less
- POPAI Silver award for pop-up shops
“This display is one of our largest ever global initiatives. The brief was perfectly delivered and looked better than I imagined!”
In-Store Design Manager, Braun Global Business Unit
A few additional successful retail projects