The challenge

Braun challenged us to bring their all-new shaver to life, demonstrating market leading features in a big, bold way.  

The big idea

An oversize shaver replica motorized to demonstrate how the shaver opens for cleaning. 

• Single supply base China manufacturing
• Worldwide delivery electrics compliance and the right connectors used around the world. 
• Injection moulded shaver head with electrical motor include clutch to prevent pinched fingers.

The results

Over 3,000 displays placed in 53 different countries across many channels:

Department stores, beauty concessions

Travel Retail

Consumer Electronics superstores

Pharmacies

30 second average dwell time 600% better than average

POPAI Bronze Innovation award winner