My Little Pony VR Binoculars

The Client

Hasbro wanted to provide kids with an immersive My Little Pony brand experience in retail stores.

The Vision

Bring the world of My Little Pony to life through a VR immersive experience.

View the landscape of Equestria through the binoculars from a hot air balloon, feel the breeze and hear the wind rush by to feel part of the magic!

The Solution

On-Site Digital: Integrated VR solution

A custom app build to create a 3D immersive virtual reality experience of the world of My Little Pony.

360-degree content created, delivered through a phone hidden in the binoculars.

Award-winning solution designed and custom built for retail stores including built in fan and sound effects for full immersion in Equestria.

The Benefits

Having created an exciting destination in store, dwell time at fixture increases.

Device is connected and monitored 24/7 by our Connie platform. Analytics provided on user count and length of engagement align with sales increase.


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