M&S Women’s department video catwalk

The Client

The M&S store design team wanted a display that could share more outfits more frequently to shoppers visiting their women’s wear department.

The Vision

Re-create the catwalk. A large portrait video framed to match the store design provides a larger-than-life platform for viewing outfits.

The Solution

On-site Digital: Digital Signage

Physical display

Four 55-inch screen video wall in a large free-standing frame is at the front of the department facing the high-footfall pedestrian areas in the mall.


M&S head office staff plans campaigns and update content for each store from their London offices. Device monitoring ensures stores are kept up and running, proactive and reactive maintenance ensures no down time.

The Benefits

Changing a static mannequin only presentation to a digital solution increased foot traffic into the women’s department.  More shoppers browse the area and look specifically for outfits inspired by what they saw on the catwalk. Featured outfits can be changed for the full estate or for single stores to reflect timely looks. Seasonally updating the content has been key for consistently achieving maximum impact

1300 M&S Catwalk
1300 Catwalk left
1300 Catwalk lightbox

More Projects

Hair Passion Digital Signage
M&S Boutique Tills
OSM China Shop-in-Shop