The M&S store design team wanted a display that could share more outfits more frequently to shoppers visiting their women’s wear department.
Re-create the catwalk. A large portrait video framed to match the store design provides a larger-than-life platform for viewing outfits.
On-site Digital: Digital Signage
Four 55-inch screen video wall in a large free-standing frame is at the front of the department facing the high-footfall pedestrian areas in the mall.
M&S head office staff plans campaigns and update content for each store from their London offices. Device monitoring ensures stores are kept up and running, proactive and reactive maintenance ensures no down time.
Changing a static mannequin only presentation to a digital solution increased foot traffic into the women’s department. More shoppers browse the area and look specifically for outfits inspired by what they saw on the catwalk. Featured outfits can be changed for the full estate or for single stores to reflect timely looks. Seasonally updating the content has been key for consistently achieving maximum impact