The Client

Retail disruptors House of Vapes seek to bring an all-new attitude and experience to the vaping retail market.  A modern, fresh approach for the category.

The Vision

Well-merchandised stores that make significant use of store-front and in-store signage to deliver a superior shopper experience.

The Solution

On-site Digital: Digital Signage and Interactive Screens

One 49-inch bright and high-contrast screen faces the street to draw shoppers into the store. Five 21-inch screens are strategically located inside of the shop.

Content

These are used for brand awareness via ads, and support touch content for shoppers to discover and learn about product ranges. The House of Vapes head office team manages all content updates remotely to each store location using Connie, Displayplan’s intelligent content management platform.

The Benefits

Key brand partners fund the digital signage programme by paying for in-store visibility of their branded content.

Store-front screen is new to this type of retail store and is proving to be successful in driving brand awareness and traffic into the store.