Head & Shoulders in Aisle Destination

The Client

All new packaging and all new product formulations created the right time for P&G to make a big statement about their haircare brands.

The Vision

Create a brand destination in a crowded category
Shelf front digital signage for communication of brand benefits and offers.

Physical display

Flexible in-aisle furniture highlights the brand, and products are always fronted-up at the shelf edge. Additionally, pop-up shops are traveling to different locations and events to extend the visibility for P&G haircare.

Digital display

Slim format shelf front screen giving tactical placement of messages. Content is fully updatable and real-time screen status can be monitored remotely via Connie. Full content creation, campaign management and maintenance services provided

The Benefits

Head & Shoulders holds a significant share of shelf and provides the strongest stopping power in the category. Shopper dwell time in-aisle more than doubled for stores with shelf-front screens.