Hair Passion is a new professional hair product challenger brand entering into the UK market. They wanted to project their brand, attract attention and convey their customer experience messages on to the high street locations of their associate salon studios.
The concept for Hair Passion was to use window-based digital display to project dynamic content on to the high streets around their salon locations. With customized digital content streaming to their display screens day and night, the goal was to attract attention to the salons, promote their services and special offers and engage more walk-in and future trade.
On-site Digital: Manged Digital Signage & Interactive touch screens
The Hair Passion team was invited to a consultation with Displayplan’s Digital Solutions team, to discuss and understand their specific digital display requirements and goals in depth.
Displayplan then produced a bespoke display solution for Hair Passion, incorporating visuals for window and in-salon displays, technical specifications and content plans.
Hair Passion opted for a custom-designed fixed high bright 55-inch screen for the salon window, along with installation of a large-format 43-inch touch screen inside the salon for customers to explore services, treatments and products offered. Both displays were housed in custom-built shrouds to blend with the existing brand aesthetics of the salon.
Displayplan created dynamic digital video and interactive content for Hair Passion, based on their brand story and promotions, all content is managed and deployed via Connie, Displayplan’s intelligent content management system.
Following deployment of Displayplan’s digital display solution, Hair Passion benefited from a significantly increased presence at its high street location. Most importantly, the salon recorded a significant uplift in walk-in appointment bookings for key advertised treatments.
The intuitive digital touch screen experience enables clients to explore different cut, colour and style options for inspiration, providing engagement opportunities and talking points inside.