Boots Electrical Beauty Play Tables - POPAI Award Winner 2021

The Brief

Create an immersive in-store destination that showcases all of the Boots electrical beauty products in one area. Use a blend of relevant integrated digital and physical display that will engage, educate and excite shoppers.

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The Concept

A vision of the future for the electrical beauty section with a focus on premium brands across the category. Evolving into a more interactive and experience led environment to give people a reason to go to store, also with an educational aspect – touch and feel, tutorials, how to, what apps give best value to the customer.


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The Result

Delivered a destination for the full electrical beauty products category.

A premium shopping experience that retains sufficient stock holding at the shelf. Push boundaries and the retailer’s comfort zone.

Provides a hands-on experience for shoppers to touch, feel and try high-value electrical beauty products including men’s and women’s shaving, hair care and electrical dental products.

Integrated digital engagement for product information and the ability to browse and shop the entire Boots product offer, including those not in store. ensure connectivity directly and exclusively to

Provide analytics and reporting to understand shopper engagement.

POPAI Innovation Gold Award Winner 2021

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