The most inviting and inspiring retail space we have seen this summer!
The architecture is stunning. Samsung has put this grand space to good use, creating lifestyle areas and engagement zones.
The Wall, Samsung’s new very large format home screen steals the show.
Browsing the space through different engagement zones invites the shopper to experience Samsung products the way they would be experienced at home.
The kitchen zone shows off the full range of smart appliances with all live and operable.
The site is clearly designed for events as well as everyday inspiration. The tunnel allows shoppers to engage with this large format screen by creating digital graffiti.
Additionally, with two sets of stadium seating areas, it’s perfect for workshops and presentations.
The showstopper is the view from both sides, but especially looking out over Coal Drops Yard back towards St. Pancras station. Breath taking!