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Things we love, Samsung KX, Coal Drops Yard

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The most inviting and inspiring retail space we have seen this summer!

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The architecture is stunning. Samsung has put this grand space to good use, creating lifestyle areas and engagement zones.

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The Wall, Samsung’s new very large format home screen steals the show.

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Browsing the space through different engagement zones invites the shopper to experience Samsung products the way they would be experienced at home.

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The kitchen zone shows off the full range of smart appliances with all live and operable.

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The site is clearly designed for events as well as everyday inspiration. The tunnel allows shoppers to engage with this large format screen by creating digital graffiti.

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Additionally, with two sets of stadium seating areas, it’s perfect for workshops and presentations.

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The showstopper is the view from both sides, but especially looking out over Coal Drops Yard back towards St. Pancras station. Breath taking!

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Posted 21-08-19