Things we love. New Adidas store Paris

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We were there for the opening week. A perfect blend of merchandise and experiences in a spectacular physical retail location.

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Testing a pair of running shoes? Be inspired on the treadmill with 270 degree video wall


Better yet, join the Adidas run club. Meet up, stash your gear, head out with an Adidas captain for a group runs.


Creator Hub lets shoppers create their own personalized hands on. Touch, feel, play with materials and options. It’s not just a cold digital experience.

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Play spaces. From Basketball court to Futsal visitors can be actively engaged with the Adidas brand as they play their favourite sport.

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Private chill spaces continue the Adidas story via projection.


An in-store Nutrition bar along with play spaces creates a destination for locals to return to time and time again. This is not a visit once retail store, this is a hang-out.


Posted 15-01-19