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Things we love, Le 4 Casino, Paris France

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We visited this new 3-floor store on Avenue des Champs-Élysées. Casino’s new concept store has a lot to like.

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Visible from the street, the augmented reality digital display is creating an all-new experience for shoppers before they even enter the store. More on that later.

Note store is prepared for Alipay and additional mobile-based payment methods.

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Pride of place to organic and locally sourced products and snacks.

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All chilled products are in chiller cabinets with doors. Notice adjacencies to the touchscreen order wall.

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A highlight of the street level floor is La Cave – the wine cellar. Highlighted products are backlit. Any wine bottle selected and placed on the right mark illuminates the table with product information, tasting and menu suggestions.

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Another cave: Gorgeous and tasty well merchandised chocolate display.

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Free co-working space available on the upper level.

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Cdiscount’s first Parisian showroom presents a range of the e-tailer’s best-selling products, within and around the co-working space. Users can buy anything* they see, with opportunity to test many devices.

*Products are not in-stock at this location.

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Shoppers can choose from a selection of carefully curated gourmet products and sample dishes concocted by a guest chef. They can blend this physical in-store experience with digital shopping. After sampling and browsing, shoppers can do their daily shopping using a giant digital wall – the Picking Wall – through which they have access to the full range of products available from Casino’s online store for delivery that evening.

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Street level.

Launch a question at the terminal, it will show you the way to find the product you are looking for.

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Upper level.

If your mobile phone is not what you want for a shopping experience this 42” touch screen in the co-working space can be used for on-line shopping. Delivery of goods required.

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Self-checkout stations at the front of store are small, but that works for this city center location.

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Casino scan and shop system also in use.

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What you think are windows are screens. What you think you see is that it is snowing outside– but the screen has created an atmospheric and lovely bit of snowfall.

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Posted 08-02-19