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Sony, Wex, Shop-in-shop

Wex Photographic Norwich, were looking to create a new Sony shop-in-shop. The execution needed to provide product standout and promote shopper interaction with the products.

The display has been designed to hold a lot of product, enabling Wex to house the full Sony range to promote and increase sales. The high level header serves to as an attract as you enter the store, increasing brand awareness. Clear communication of product features, stop and hold shopper’s attention.