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Oral-B, Touch and Feel

Oral-B were looking to bring education points to the shopper journey, which enabled customers to compare Oral-B merchandise.

80,000 units were delivered into 30 countries, within the European region. The flexibility of the display enabled retailers to build up the units in various sizes, ensuring the right fit for the allocated space.

Due to the success of the 2013 programme, a newer model was created in 2016, Lift and Learn, Nordics.

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