This immersive environment is merged seamlessly between the physical display and virtual reality, giving kids an exciting discovery moment in-store. Step into the balloon and look through the binoculars with Rainbow Dash to see Equestria below you. Turn and look around the 360° panorama as clouds move, trees sway and birds fly. Find Sweet Apple Jack Acres and Friendship Castle. We created the physical and digital experience using relevant technology to enable a unique play moment you can only have in-store.
It’s great fun!