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Hasbro, POE

Hasbro were looking to increase their representation and space for key franchised brands. The Point of Emotion (POE) programme was born.

The displays drive sales through increased brand awareness, which stimulate emotions and the senses. The modular and scalable solutions are designed with innovation in mind. Each unit has interactive features to engage and excite the consumer.

The range went out to over 93 retailers, across 22 different countries.

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