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Braun, Glow

Braun’s new IPL device was entering an established category, so Braun needed to achieve very high in-store visibility.

The display enables shoppers to pick up and handle the device and be informed, in an interactive way, of its key features and benefits.

The project went around the globe to 36 countries; including Australia, North America and Asia – and was translated into 15+ languages – from sketch to store in 8 months!

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