We won ‘big’ at the prestigious POPAI Awards last night, in London.
Of the 3 awards we entered, we won 4! How you ask? Well, read on….
The team had a fantastic night at the Lancaster London Hotel for the glittering awards.
“Everyone was full of excitement and anticipation for the evening ahead” – said Creative Director, Dudley Roberts.
We were up for 3 awards:
We were elated to come away with Bronze for our work with Hasbro and their Nerf franchise, in the Short Run category. Things were only to get better after…. We won Gold for both our work with Hasbro and their Point of Emotion project, in the Sports, Toys and Fashion category – as well as Gold for our work with Walkers crisps in the Sustainability group.
This is the second time we have won the Sustainability POPAI Award and we are so thrilled to take this fantastic accolade home.
As if this wasn’t enough, there was even more good news to come.
We were ecstatic to be awarded the Permanent Display of the Year title, for the Hasbro POE project. This is the crowning award of the night, and truly is the icing on the cake of a fantastic event.
“This display stood out as the clear winner. In an environment where competition for attention is fierce, the agency created a strong in- store presence for Hasbro that delivered real depth and featured the interesting application of cutting- edge manufacturing technology.” -judges comment for the Display of the Year.